77 Diamonds is a European online diamond jeweller specializing in engagement rings, wedding jewellery, loose diamonds, gemstones, and bespoke fine jewellery. The company was founded in 2005 and has developed an online-first approach that allows customers to explore and design jewellery while also offering showroom and consultation services.
For anyone researching diamond engagement rings, diamond prices, natural diamonds, lab-grown diamonds, bespoke jewellery, and fine jewellery, understanding how 77 Diamonds works can help when comparing different jewellery options.
What Is 77 Diamonds Known For?
77 Diamonds is particularly known for its engagement rings and large selection of diamonds.
The company says it sources diamonds directly from manufacturers and polishers and has access to a significant proportion of the world’s polished diamond supply. It also offers made-to-order jewellery and personalised design services.
Its product categories include:
- Engagement rings
- Wedding rings
- Loose diamonds
- Lab-grown diamonds
- Coloured diamonds
- Diamond necklaces
- Diamond earrings
- Diamond bracelets
- Gemstones
- Bespoke jewellery
This broad selection allows customers to compare different stones and jewellery designs in one place.
77 Diamonds Engagement Rings
Engagement rings are one of the company’s major product categories.
Customers can create a ring by choosing different combinations of:
- Ring style
- Metal
- Diamond shape
- Diamond size
- Diamond type
- Setting
- Gemstone
Available styles include classic solitaire designs, vintage-inspired rings, halo designs, trilogy rings, and diamond bands.
The ability to customize a ring can be useful for customers who want a specific combination of diamond characteristics and jewellery design.
Choosing the Right Diamond Shape
Diamond shape is an important consideration when selecting an engagement ring.
Popular shapes include:
- Round
- Princess
- Oval
- Cushion
- Pear
- Emerald
- Heart
- Radiant
- Marquise
- Asscher
Each shape has a different appearance, so buyers should consider personal style as well as the proportions of the ring.
Natural Diamonds at 77 Diamonds
77 Diamonds offers natural diamonds in a variety of shapes, sizes, colours, and clarity grades.
Natural diamonds are formed naturally beneath the Earth’s surface over very long periods of time.
When comparing natural diamonds, buyers commonly consider the traditional 4Cs:
- Cut
- Colour
- Clarity
- Carat
The 4Cs can significantly influence the appearance and price of a diamond.
A larger carat weight does not automatically mean a diamond is the best choice. Cut quality, colour, clarity, certification, and overall appearance should also be considered.
Lab-Grown Diamonds
77 Diamonds also offers lab-grown diamonds.
Lab-grown diamonds are created using technological processes rather than being mined from the Earth. They have essentially the same chemical composition and crystal structure as natural diamonds.
One reason consumers consider lab-grown diamonds is price. They can provide an opportunity to purchase a larger stone within a particular budget.
77 Diamonds currently offers lab-grown diamonds alongside natural and coloured diamonds, allowing customers to compare different options.
Natural vs Lab-Grown Diamonds
The best choice depends on the buyer’s priorities.
Natural diamonds may appeal to customers who value geological origin and traditional mined diamonds.
Lab-grown diamonds may appeal to customers who prioritize affordability, size, and technological production.
Buyers should compare certification, quality, cut, colour, clarity, carat weight, and price rather than choosing solely based on the diamond category.
Diamond Certification
Certification is an important consideration when purchasing a diamond.
An independent grading laboratory can provide information about characteristics such as:
- Carat weight
- Colour
- Clarity
- Cut
- Measurements
- Proportions
77 Diamonds lists diamonds with certificates from recognized grading organizations, depending on the individual stone.
Customers should review the certificate details before purchasing an expensive diamond and make sure the certificate corresponds to the specific stone being considered.
77 Diamonds Bespoke Jewellery
Customers looking for something more personal can explore the company’s bespoke jewellery service.
The bespoke process involves working with designers to develop a jewellery concept based on the customer’s preferences.
The process can include:
- Sharing design ideas
- Developing the design
- Reviewing the proposed piece
- Approving the design
- Crafting the jewellery
- Receiving the finished piece
77 Diamonds says bespoke pieces are produced by its craftsmen, with the exact production time depending on the complexity of the design.
Bespoke jewellery can be particularly suitable for customers who want a unique engagement ring, wedding piece, anniversary gift, or other personalized jewellery.
Jewellery and Other Products
Beyond engagement rings, 77 Diamonds offers a wider range of fine jewellery.
Customers can explore:
- Wedding rings
- Eternity rings
- Diamond earrings
- Diamond necklaces
- Bracelets
- Cocktail rings
- Gemstone jewellery
- Bespoke creations
The company also provides options for customers who want to design their own jewellery.
77 Diamonds Showrooms
Although 77 Diamonds operates heavily online, customers can also access showroom and consultation services.
Its Mayfair location in London provides customers with an opportunity to view jewellery, discuss designs, explore diamonds, and receive guidance from jewellery specialists.
The company also operates showrooms in other European locations.
For expensive jewellery purchases, an in-person appointment can be useful because customers can examine different stones, ring designs, metals, and sizes before making a decision.
Responsible Jewellery Sourcing
Responsible sourcing is another area highlighted by 77 Diamonds.
The company states that it has a dedicated Responsible Sourcing Team and aims to maintain responsible practices throughout its supply chain. It also says that its jewellery meets international responsible-sourcing standards.
Customers who are concerned about the origin of their diamonds should still review the specific sourcing and certification information associated with the jewellery or diamond they are considering.
How Much Do 77 Diamonds Products Cost?
The price of a piece of jewellery depends on many factors.
For diamonds, price can be influenced by:
- Carat weight
- Cut
- Colour
- Clarity
- Shape
- Certification
- Natural or lab-grown origin
For rings and other jewellery, the metal, design, craftsmanship, gemstones, and customization can also affect the final price.
Because diamond prices vary significantly, buyers should compare individual stones rather than assuming that two diamonds with the same carat weight will have the same value.
Is 77 Diamonds a Good Choice?
77 Diamonds may be worth considering for customers who want a large online selection of diamonds and jewellery combined with customization and professional guidance.
Potential advantages include:
- Large diamond selection
- Custom engagement rings
- Natural and lab-grown diamonds
- Bespoke jewellery
- Online consultations
- Physical showrooms
- Diamond certification
- Multiple jewellery categories
However, customers should always compare diamonds based on their individual characteristics, certification, price, return conditions, and personal requirements.
Frequently Asked Questions
What is 77 Diamonds?
77 Diamonds is a diamond and fine jewellery company specializing in engagement rings, loose diamonds, gemstones, wedding jewellery, and bespoke jewellery.
Does 77 Diamonds sell lab-grown diamonds?
Yes. 77 Diamonds offers lab-grown diamonds alongside natural and coloured diamonds.
Can I design my own engagement ring?
Yes. Customers can select different settings, metals, diamond shapes, and stones to create a personalized engagement ring.
Does 77 Diamonds offer natural diamonds?
Yes. The company offers natural diamonds in different shapes, carat weights, colours, and clarity grades.
Does 77 Diamonds have physical showrooms?
Yes. The company operates showrooms where customers can arrange appointments and receive jewellery guidance.
Does 77 Diamonds offer bespoke jewellery?
Yes. Its bespoke service allows customers to work with designers to create personalized jewellery.
Final Thoughts
77 Diamonds offers a broad range of diamond and fine jewellery products, with a particular focus on engagement rings and customizable designs.
Customers can choose between natural diamonds, lab-grown diamonds, coloured diamonds, gemstones, and different jewellery styles. The company’s online platform also allows buyers to explore diamonds and create personalized jewellery designs.
For anyone shopping for an engagement ring or fine jewellery, comparing diamond quality, certification, design, pricing, and personal preferences is essential. A well-informed purchase should focus on the complete value of the jewellery rather than simply choosing the largest or most expensive stone.
With online tools, personalized consultations, bespoke services, and physical showrooms, 77 Diamonds provides several ways for customers to research and purchase diamond jewellery.